何谓营销型网站建设？顾名思义，营销型网站就是指具备营销推广功能的网站，比如：seo、ueo。即建站之初，便以日后的营销推广为目的和出发点，并贯彻到网站制作的全过程，务使每一个环节，每一步骤都考虑到营销功能的需求，使网站一上线即具备营销功能或有利于优化推广的特征。
what is a marketing type website construction? just as its name implies, marketing type is refers to have the website marketing promotion function of the site, such as: seo, ueo. that is at the beginning of the site, and the future marketing promotion for the purpose and the starting point, and carried out through the whole process of production site to ensure that every link, each step considering marketing function demand, the web site is a marketing function have online or help to optimize the characteristics of promotion.
根据企业传统盈利模式以及核心产品在传统中的销售渠道，设定网络目标客户群体，针对网络潜在目标客户群体的习惯以及需求思维，站在潜在客户的角度在网站首页排布潜在客户感兴趣的内容。进而塑造企业公信力、核心产品展示、客户见证，为潜在目标客户答疑等，通过网站营销贯彻，获得销售线索，最终达成交易。简单的讲，企业现状营销型网站就是企业的销售平台，无论线上直接交易与否，都能够获得销售线索。营销型网站的就是为了获得销售机会甚至获得成交。
the enterprise according to the traditional mode profits and core products in the traditional sales channel, set the target customer network group, a potential target customer groups against the network the habit of thinking and demand, standing in the point of view of potential customers in the home page is the arrangement of the content of the potential customers interested in. and then build the enterprise credibility, core product exhibition, customer witness for potential target customers such as answer, through the website marketing implement, obtain sales leads, finally come to terms. simple speaking, enterprise status marketing type is enterprise sales platform web site, whether online trade directly or not, can obtain sales leads. marketing is the site of in order to get the chance to sell or even access to a deal.
在营销型网站为主流网站的大背景下，如何提升营销型网站的转化率，一直成为很多企业老板以及公司网站维护人员头痛的问题。
in the marketing type for mainstream web site under the background of, how to improve the marketing type conversion of web site, has become a lot of enterprise boss and company website maintenance personnel headache problem.
1.以用户为中心的网站设计(user-centered design)
很多的企业仍停留在“公司介绍、产品展示、在线订单、联系我们”的老套路上。殊不知以用户为中心的网站设计才是有特色的设计，才能获得用户的青睐。以用户为中心并不是一个口号，而是应以专业的视觉来审视，什么才是最重要的内容，什么才是用户最希望看到的，围绕用户的心理，通过最有特色服务满足用户的需要，让客户喜欢网站。
a lot of enterprise is still in a "company introduction, product exhibition, the online order, and contact us" the old way. little imagine user-centered design is the distinctive design, can obtain the customers. it is a center with the user is not a slogan, but should with the specialized vision to look at, what is the most important content, what is the most users want to see, the psychological around users, through the most special services to meet the needs of users, let the customer like web site.
2．提供丰富的产品/服务介绍信息(provide rich products/services introduce information)
多数网站在对产品/服务的介绍信息上没有下足文章，这导致用户的兴趣全无。就好像来到一个装饰华丽的表演舞台，观众最期待的还是表演。表演的不好看，舞台再漂亮观众也不买帐。
many web sites to product/service in the introduction of the information under no full text, this led to the user's interest in nothing all day. as if to a ornate performance stage, the audience most looking forward to or performance. acting not good-looking, stage again beautiful audience also don't buy the bill.
有调查表明，在网上零售商为提升顾客转化率采用的各种措施中，其提供丰富商品介绍信息明显有利于提升网上商店顾客转化率。对于企业网站也是如此，产品的特点介绍越详细，产品展示图片越清晰，用户的兴趣越高。随着视频技术的发展，为你的产品进行视频展示已经成为一种时尚。淘宝网的一家内衣店的女店主目前已经用自己做模特来展示店内出售的内衣商品，反响很好――要是再来几段视频展示的话，销售量更要飙升了。
research has suggested that, in the online retailers to promote the customers conversion of the various measures by the provide rich goods introduces information visible to enhance online store customer conversion rate. for the enterprise website also is so, product features: the more detailed introduction, product display pictures clearer, and the user's interest is higher. along with the development of video technology, for your product video display has become a fashion. the results show a lingerie shop of female the shopkeeper at present already do with their mode